Month: September 2012

Introducing the Name that Never Stays the Same

Geile/Leon Marketing Communications

Introducing the Name that Never Stays the Same

G/L Culture

New kid’s on the block, has a hunch for pitch. Chinese food makes him sick. And I think it’s fly when clients stop by for the new guy, for the new guy. (Shout out to LFO for the hook.) Here’s your chance to meet the new G/L art director.

“I enjoy projects that require creative problem solving to find a solution that works. They always seem to be the most rewarding,” reflects Adam Schneider.

Born and raised in the heart of St. Louis, “The Schneid” is the latest piece added to the creative puzzle at the Clayton-based advertising agency, Geile/Leon Marketing Communications. (more…)

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Prufe Reeding

Geile/Leon Marketing Communications

Prufe Reeding

G/L Approach

In just the last ten days, the topic of proofreading (or lack thereof) has surfaced over and over in my work and personal life. It has caused creative friends to lose assignments, clients to lose confidence and readers to lose the meaning of the written word.

Proofreading is typically left until the last minute. It is hard work, and it is not really much fun to do. Worse, it is undervalued a lot of the time.

Proofreading is not just finding typos, misplaced commas and verb/subject agreement issues.  It’s about refining content as well. It’s about making sure the reader can clearly understand the message being sent. Anyone who has attempted to proofread knows it’s tough to do. (more…)

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G/L’s Fuhrman: A Two-Step in the Right Direction

Geile/Leon Marketing Communications

G/L’s Fuhrman: A Two-Step in the Right Direction

G/L Culture

Jen Fuhrman is quickly becoming famous around the G/L agency. But, our newest G/Ler is doing it with a strategic style and something a little different than what you may have expected.

“I’m notorious for consistently clearing an office with a burnt bag of popcorn,” she says. The most recent Account Executive at St. Louis advertising and PR agency Geile/Leon Marketing Communications adds, “Every microwave is different.” (more…)

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G/L Voted Best-of-the-Best

Geile/Leon Marketing Communications

G/L Voted Best-of-the-Best

Advertising

Hard work sometimes goes unnoticed. But sometimes, it has a way of coming back around. And we here at Geile/Leon are exceedingly honored and grateful to be chosen as “The Best Marketing Firm in St. Louis” by the business owners, entrepreneurs and readers of Small Business Monthly. The magazine’s Best in Business—Annual Business Owners’ Guide allows us the chance to celebrate our success, and enjoy everything that St. Louis has had to offer during our company’s history! (more…)

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Celebrity Spokesperson: Can they benefit the brand?

Tim Leon
President/Brand Strategist

Celebrity Spokesperson: Can they benefit the brand?

Advertising

With the popularity of branding today, the question becomes—can a celebrity spokesperson enhance brand image and positively predispose customers to the brand. There is no right or wrong answer here, but our belief is that you have to pick the right spokesperson. Here’s some insight on how to do just that! (more…)

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It’s Not Creative for Creative Sake…for Cripsake!

Dave Geile
Creative Director Managing Partner

It’s Not Creative for Creative Sake…for Cripsake!

Advertising

You’ve heard it before. “I love that spot”…”I hate that spot”…”that spot is so lame”…”that spot is brilliant.” Face it, creative is subjective. What appeals to one individual, may be rejected by another. This is especially hard when you are asked to do spec creative in a new business pitch, which we do very sparingly, if at all. (more…)

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Why Is It So Damn Hard To Launch An Agency Website?

Geile/Leon Marketing Communications

Why Is It So Damn Hard To Launch An Agency Website?

Branding

1. What was that saying about opinions?

Simply put, it’s hard to find anyone at an agency who doesn’t have their own ideas/vision for how to get the new company website to make it rain 7 figure accounts. What’s most important? Well, ask an AE, a CD, or a DD, and I’ll bet the farm you get 3 different answers. The copywriter is worried about the voice of the blog, your interactive AD just found a sweet new gallery plugin, the intern is worried about posting some beer-thirty pics in the culture section, and the new business guy wants…you guessed it…LEADS! Mix that with the digital department’s SEO, UX, UI, and other acronymic concerns—top it all off with that guy who says, “We’re just not telling the story enough,” and you have a real cluster on hand! (more…)

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Improving Ruff Lives

Geile/Leon Marketing Communications

Improving Ruff Lives

G/L Culture

In a perfect world, every dog would have a home, and every home would have a dog. For the G/L team, this world became a reality, even if for just one Friday. Playing out a dog lover’s dream, we had the opportunity to come together for a heart-felt trip outside the agency’s walls.

Our crew at Geile/Leon was excited to join one another and give back to the St. Louis community by spending a day at the Stray Rescue main shelter located at 2320 Pine Street. The afternoon was spent assisting the staff of the non-profit organization in their valiant efforts to keep these homeless companions off the streets and placed in healthy, happy environments. With over 100 doggie residents at the facility, there was plenty of work to go around. (more…)

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