It’s time everyone learns what exactly the keyword “(not provided)” means when looking at your Google Analytics dashboard. On October 18, 2011, Google made an announcement to the public that they would begin making search more secure….for everyone else but the people of Google. Yes, that’s right. I said October 18, 2011… (more…)
Do you remember that feeling? Blood rushing, heart racing, experiencing emotions that you just can’t put into words? From that moment forward, you know that there’s no substitute for what has just come into your life. Friends may brag about what they have, but you know that yours is far superior. Nothing else could possibly compare. Yep, you’re in love…with a product. (more…)
There are always times when you know something is a perfect fit. This past month, we welcomed another G/Ler to the team here and the signs of an ideal match couldn’t be more clear. (more…)
Over the years, I’ve had the opportunity to conduct dozens of media training sessions for hundreds of people, from account executives to chief executives of some of the world’s largest companies. Before venturing into public relations, I spent many years as a broadcast journalist on the other side of the microphone, so I know how writers and editors work, how they think and what they want. (more…)
What do kittens, Rick Astley and a Korean pop star all have in common? Virality. This new term has been the holy grail for businesses and marketers ever since a dancing baby caught all of our attention back in 1996. But what is it exactly? Virality is when an ad or video gets liked and shared across the Internet, inspiring adaptations and parodies and ultimately resulting in cheap, widespread publicity for the creator. Sounds like a pretty great marketing idea right? (more…)
A little over a week ago, a couple G/Lers and I attended an event at COCA (Center of Creative Arts) with world-renowned marketing and leadership thought leader, Simon Sinek. To my surprise, the discussion focused on a compelling topic separate from his book Start with Why. Sinek raised the question: What makes great leaders and great management teams? (more…)